Lawson to Offer New Customer Service Training Program

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people in a customer service call center setting working

New training program to focus on customer service

Lawson State Community College has joined a new partnership focused on meeting the needs of the customer service industry.

Lawson State will soon offer an eight-week hybrid training program to help professionals excel in customer service roles, as recently announced by the Alabama Community College System. The program was developed with input from industry partners Alabama Power, BlueCross BlueShield of Alabama, Spire, Protective Life Insurance, ALFA Insurance, ASK Telemarketing and Guardian Credit Union.

The curriculum covers essential skills including call center and in-person customer service fundamentals, expectations and work environment, business etiquette, communications, customer relationship management software, product promotion and sales, and more. 

Alabama Power's Jonathan Porter, who serves as senior vice president of customer operations, emphasized the importance of this type of training.

"Our goal is to provide a seamless, convenient and outstanding customer experience to our 1.5 million customers," he said in a news release. "This strategic partnership with our community colleges will ensure that we have talent with the skills needed to provide exceptional experiences to those that we serve. We are excited to partner with them as they provide a pipeline of customer professionals to our state."

Interested in sharpening your customer service skills to access new opportunities or advance your career? Complete this Lawson State form to get more information.